Retailer PacSun has sunk to a new low by displaying a shirt with an upside-down American flag screen printed on it.

The Blaze first posted on this.

“Screw you PACSUN,” one Facebook user wrote in reply to the company’s “buy one, get one 50% off” Memorial Day promotion post. He signed his comment, “veteran.”

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“As a combat veteran I refuse to step into your store ever again,” another apparent veteran wrote.

“Not shopping here anymore,” a disgruntled Facebook user added, echoing the sentiment of hundreds of others.

“Is this how you “kick off” Memorial Day?? By disrespecting the reason the holiday exists?” another user asked.