By Javier Manjarres

Senator Rubio and Alberto Martinez sharing a laugh
Rubio’s two latest staff hirings- Albert Martinez, as his new Deputy Chief of Staff and Brooke Sammon as his new Deputy Press Secretary are affirmative steps that signal Rubio’s intent to improve Republican messaging targeted towards Latinos.
Because Rubio is perceived as being a natural fit to help develop the non-existent ‘Latino’ message for the Republican party, his hiring of Martinez is key, as he will undoubtedly play an integral part in crafting and disseminating any immigration reform legislation that Rubio first outlined in 2012.
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Martinez will not only be assisting Rubio on immigration issues, but he will be also be helping him develop other policy initiatives that Rubio has been working on since taking office in 2010.
Martinez previously worked for Rubio as a consultant with his Reclaim American PAC and he also worked with both Governor Jeb Bush and President George W. Bush’s 2004 reelection campaign. Martinez was also instrumental in crafting Rubio’s memorable 2010 senatorial campaign message that defeated former Republican and now Democrat Charlie Crist.
Rubio and Martinez, who are both natives of Miami, have close ties since their days working together in the Florida House of Representatives. Rubio’s current Communications Director Alex Burgos is also expected to play a big role in Rubio’s ‘Latino’ messaging.Rubio released a statement discussing his new staff hires and what role they’ll be playing-
“I look forward to the legislative work we’ll be doing in the 113th Congress, including our initiatives to expand middle class opportunities and reform America’s broken immigration system. These new hires will bolster the great team we have to serve the people of Florida and help us advance these important initiatives.”-Senator Marco Rubio
All eyes will continue to remain on Rubio and how he will counter President Obama’s amnesty-favoring immigration agenda.
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