The battle of Visit Florida and their marketing strategies has seen Florida Governor Rick Scott and Florida Speaker of the House Richard Corcoran butt heads about whether or not funding Visit Florida would have any effect on the Sunshine State. Corcoran led the frontline calling for Visit Florida’s funding to be stripped away because of its spending habits, which included a controversial $1 million contract with Pitbull to promote Florida.
In his latest comments on the matter, the Florida Governor is arguing that not only should funding be restored but an additional $24 million should be given to them as well for next year.
In a statement issued next to Visit Florida’s CEO Ken Lawson, Governor Scott announced that his “goal is to spend $100 million to market our state,” adding that “When we invest in Visit Florida it helps us grow our economy.” He went on to explain that if the state was willing to spend that money, the state would definitely see another record year when it comes to tourism.
This proposal comes at a time when the House and the Senate, just last week, both passed plans to grant Visit Florida $25 million in funding.
Initially, the Senate proposed a $76 million plan.
The U.S. Travel Associate praised Governor Scott in a statement where they explained that “Floridians are fortunate to have a dynamic leader in Gov. Scott, whose convictions are informed by keen business sense. While some misguided Florida policymakers continue to question the state’s budgetary commitment to tourism promotion in a penny-wise but pound-foolish ideological experiment, Gov. Scott has the right idea, looking ahead with a clear-eyed policy vision. Instead of shortsighted cuts to an agency that has done a world of economic good for Florida, Gov. Scott is embracing a growth-focused budget strategy that will keep good jobs in-state.”
Their full statement can be read below:
— U.S. Travel (@USTravel) April 18, 2017