by Javier Manjarres

After another embarrassing defeat administered to Republicans by President Obama and the Democrat party, some notable politicos including Herman Cain are calling for a third party to rise up in the ashes of defeat.  While I admire Herman’s courage for speaking his mind and speaking for many other Americans who feel the same way- disenfranchised by both of the major political parties- this is not the path that Americans must take.

The ailing Republican party can barely consider itself “serviceable” and many will more will soon leave the party to become ‘Independents’ as the Party’s irrelevancy becomes harder to ignore and its inability to articulate a coherent message does not change.  But a third party is not the answer- there are plenty of  strong conservative Republicans out there who are willing and able to bring back the GOP from the brink of obsolescence, but first we must take a long hard look at the direction in which the GOP brand must now go.

A third party will only guarantee future election year wins for Democrats, who regardless of their perpetual in-fighting always find the way to join together during election time and support one another and their issues/causes.  The problem for the GOP is that there isn’t enough intra-party cohesiveness that enables all of  the factions within the Party to coelesce together.

Now, my Libertarian friends will continue to make the case that their party is the alternative to the GOP, but they are not. While Libertarians are an important group of engaged Americans, they seem more preoccupied with winning debates at their own meetings than they are about actually wielding political power.  If you want to make the Republican Party more libertarian, more conservative, the time is now.

The voting bloc that both parties still covet is the Hispanic vote, and unfortunately, Democrats solidifying their gains with them in 2012.  But while the Democrats were able to win non Cuban Hispanics 2-1 here in Florida, they failed to identify with Hispanics core beliefs and only rely on fear-mongering tactics that claim Republicans want to deport them back to their countries of origin.

The Republican party needs to do some serious soul searching if it seeks to avoid permanently losing Hispanics.  The GOP needs to identify itself as the supporters and guardians of Hispanics’ deeply held core convictions and then tailor the appropriate messaging that truly resonates with their instinctive conservative values and principles.

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